OVERVIEW

Better Together works to end the root causes of poverty, dependency, divorce and child abuse by leveraging the power of the local church to provide struggling families with supportive relationships and meaningful work. Once properly supported, families can achieve independence, stay together and thrive.  

Better Together is looking for a Marketing Operations Manager to lead and optimize the organization’s marketing technology stack, data management, analytics, and enablement efforts. This key role supports Better Together’s mission by ensuring efficient processes, insightful reporting, and seamless integration of tools to enhance campaign performance and deliver measurable impact.

The ideal candidate is a tech-savvy, detail-oriented leader who thrives on building systems that drive meaningful engagement and advance organizational goals. 

CULTURE AND FIT

The people who consistently succeed at Better Together are those whose actions and behavior reflect our five core values. If you adhere to these values and answer “yes” to each of these questions, you may be a fit.

1. Owner's Mindset: You are invested in the outcomes of our mission.

1. Are you a self-starter who is able to take initiative in order to complete a task? 
2. Do you often seek opportunities for professional growth? 

2. Choosing Gratitude: There are many things in life that can make us upset. Every day we have a choice to either be negative or give thanks. 

1. Do you often go out of your way to help others?  
2. Have you written a thank-you card in the last 30 days? 
3. Are you a positive person who is more focused on opportunities instead of obstacles? 

3. Love Others: We aim to love others like Christ loves us. Our hope is that our lives would be filled and overflowing with love, so that we can make a difference in this world. 

1. Do people often say you are a good listener? 
2. Do you make decisions based on what’s best for others over yourself? 
3. Do you often find yourself looking for ways to make others feel empowered, important and appreciated? 

4. Partnership-Oriented: Internal and external relationships are not transactional. That starts with our team members and the perspective that we need the rest of the team to succeed in order to win personally.

1. Are you comfortable creating your own structure for work, such as setting work hours, your own priorities, and creating clarity and a work plan from a broad goal? 
2. Do you tend to be the one who initiates conversations with colleagues, rather than waiting for them to come to you?

5. The Sky is the Limit: We have a big vision at Better Together. No one on our team is counting hours or widgets. We are here to get results, and sometimes that will require going the extra mile or doing a job that isn’t technically ours.

1. Do you often set yourself audacious goals? 
2. Do you wholeheartedly agree with our principles, which include that people’s lives are made better through work and that we can and will end the foster care crisis? 

The vast majority of those who don’t get hired (or don’t last) at Better Together lack a fit with these values. Be prepared to have very candid conversations about them in our interview process.

ROLES AND RESPONSIBILITIES

The Marketing Operations Manager will have four primary roles, broken down into key responsibilities. They are:

1. Marketing Technology Stack Management
2. Data Optimization and Governance
3. Analytics and Reporting
4. Training and Enablement

Marketing Technology Stack Management 

• Own and optimize the marketing technology stack, including ActiveCampaign, Zapier, WordPress, Google Analytics, and Salesforce (in collaboration with Operations team), and digital advertising platforms such as Google Ads and Meta Ads Manager.
• Ensure all tools, including advertising platforms, are effectively integrated and synchronized, maintaining tight data flow and field mapping between systems.
• Handle the selection, implementation, and maintenance of additional marketing tools as needed to future-proof the organization’s tech infrastructure.
• Document processes and create user guides for marketing software and tools.

Data Optimization and Governance

• Prepare, test, and deploy email campaigns and digital ad campaigns to ensure high deliverability, engagement, and alignment with organizational goals.
• Collaborate with the Operations team to set up workflows for lead capture, routing, scoring, and nurturing, ensuring seamless integration of ads and other marketing efforts across platforms.
• Maintain data hygiene by ensuring information is complete, accurate, compliant with anti-spam laws, and easily accessible.
• Manage email list segmentation and digital ad audience targeting to enable personalized and effective outreach efforts.
• Ensure marketing collateral and ad creative are up to date and organized for consistent and impactful messaging.

Analytics and Reporting

• Build and maintain dashboards and reports to measure campaign effectiveness, website performance, marketing KPIs, and the impact of digital advertising on lead generation and conversions.
• Provide source attribution, including insights on ad performance, and multi-touch attribution reporting to track marketing impact from lead generation to conversion.
• Deliver actionable insights to refine strategies, optimize campaign performance, and improve ROI.
• Support A/B testing initiatives across digital ads, email campaigns, and other channels, and evaluate results to guide data-driven improvements.

Training and Enablement

• Maintain an organized and accessible digital asset library, ensuring team members can easily locate and utilize resources, including ad creative.
• Collaborate with the Operations team to train team members on entering, accessing, and updating marketing data in Salesforce and other systems.
• Educate the marketing team on new processes, tools, and analytics methodologies.
• Act as a resource for cross-functional teams to facilitate the adoption of systems and workflows.

REQUIREMENTS

• Bachelors in Marketing, Business Administration, or related field
• Minimum of 5 years of experience in marketing operations, marketing technology management, or related roles.
• Experience in Salesforce (must), Zapier, WordPress, and CRMs like Mailchimp, ActiveCampaign, or similar.
• Strong analytical skills and proficiency in data visualization tools (e.g., Google Analytics, Excel).
• Demonstrated experience managing and integrating marketing tech stacks.
• Familiarity with email marketing best practices, data compliance standards and anti-spam laws (e.g.,CAN-SPAM).
• Exceptional organizational and project management skills, with a track record of driving efficiency and process improvement.
• Proven ability to track, analyze, and optimize performance metrics to achieve organizational goals.
• Match Better Together’s core values (described above).

TIMING, LOCATION AND COMPENSATION

Better Together seeks to fill this position as soon as possible. The organization’s headquarters are in Naples, Florida, but all the Better Together staff reside in Florida. Better Together has built a highly successful work culture over the past decade with systems and structures designed for clarity, flexibility, and great communication. Key elements of the environment include:

• Weekly team meetings with clear accountability and the opportunity to solve issues as a team. 
• Quarterly in-person team meetings at which you’ll build deeper relationships, set clear goals aligned with the Better Together vision, and brainstorm how to seize new opportunities
• An intensive 90-day orientation to familiarize you with the Better Together team, our policies, and how we operate
• Home office setup, including equipment and communication tools you need to hit the ground running

Compensation and Benefits: 

Better Together offers a competitive salary and benefits package, which includes a health benefit and generous paid leave plan. It includes:

• Medical (99% employer paid, employee only)
• Dental 
• Vision
• Life Insurance
• Paid Holidays
• Paid Time off
• Retirement Savings Plan with 50/50 employer match up to 6%

Better Together is an equal opportunity employer committed to providing a workplace that embraces diversity and inclusion. We comply with the Americans with Disabilities Act (ADA) and ensure that qualified individuals with disabilities are given equal opportunity for employment and advancement within the company.